In latest entry in our Women in Mobility Spotlight series, highlighting members of our Women in Mobility Peer Group. , we connected with Foroogh Behnia, a PhD student in Industrial and Manufacturing Engineering at the University of Windsor.
Tell us a bit about yourself.
As an experienced industrial engineer with a Ph.D. in progress, I specialize in electric vehicle optimization and advanced maintenance strategies. My background includes managing complex projects, enhancing process efficiency, and implementing innovative solutions in manufacturing and transportation sectors. At the University of Windsor, my research focuses on improving electric bus systems through optimal charging strategies and real-time data integration. I am passionate about leveraging my skills to drive sustainability and operational excellence across industries.
What does ‘mobility’ mean to you?
To me, “mobility” means the ability to move freely, efficiently, and sustainably. It’s about creating systems that connect people, places, and opportunities in ways that are accessible to everyone. Mobility goes beyond just transportation; it encompasses all the tools and infrastructure that enable individuals and communities to thrive and adapt. It involves innovation and optimization to make transit safer, more eco-friendly, and responsive to changing needs, especially with the integration of electric and autonomous vehicles. Ultimately, mobility is about enhancing quality of life and fostering connectivity in a modern, interconnected world.
What motivated you to pursue a career or interest in the mobility industry?
My motivation to pursue a career in the mobility industry stems from a deep interest in solving complex optimization problems and a desire to make a meaningful impact on sustainable transportation. Mobility is at the intersection of technology, environment, and community, which aligns with my passion for creating solutions that are not only efficient but also beneficial to society as a whole.
Electric and autonomous vehicles, in particular, fascinate me because they hold the potential to drastically reduce emissions and reshape our cities. Working on electric bus optimization and battery management has given me insight into how these technologies can be optimized for real-world applications. This field allows me to merge my technical skills with my commitment to sustainability, and I find it incredibly rewarding to be part of an industry that is rapidly evolving and shaping the future of transportation.
What is your favorite project that you’ve worked on in the industry or classroom?
One of my favorite projects has been my work on optimizing electric bus scheduling with a partial charging strategy. This project has been particularly rewarding because it combines complex optimization techniques with real-world applications in sustainable urban mobility. What made this project especially fulfilling was knowing that the outcomes could help cities transition more smoothly to electric bus systems, ultimately contributing to reduced emissions and a greener urban environment. It allowed me to apply my analytical skills while making a tangible impact on sustainable transportation solutions.
Going back to what ‘mobility’ means to you, what do you think is the biggest challenge or obstacle facing the industry today?
The biggest challenge facing the mobility industry today is balancing sustainability with scalability. As cities grow and the demand for efficient transportation increases, the pressure is on to provide mobility solutions that are not only sustainable but also adaptable to diverse urban environments. Electric vehicles, autonomous technology, and shared mobility services hold a lot of promise, but they also bring complexities like charging infrastructure, energy grid demands, and data privacy concerns.
For electric buses, in particular, the challenge is not just about deploying more vehicles but also ensuring that they operate efficiently within existing systems. This involves tackling issues such as charging station placement, energy consumption, and integrating new technology with traditional transit systems. Furthermore, ensuring equitable access to these sustainable solutions is crucial, as mobility should be a right, not a privilege. Addressing these challenges will require innovative solutions that consider both current limitations and long-term urban planning goals.
How do you see the role of women evolving in the mobility industry in the future, and what changes would you like to see?
The role of women in the mobility industry is evolving rapidly, and I see an increasingly significant impact as more women bring their unique perspectives and expertise into this field. Traditionally, the mobility and transportation industries have been male-dominated, but I’m optimistic about seeing more women entering and leading in areas like engineering, data science, policy-making, and sustainability.
I would like to see more programs and initiatives that encourage young women to pursue careers in STEM fields related to mobility. Mentorship and support networks are also crucial to help women navigate the industry, especially in leadership roles. In the future, I hope to see increased representation of women in decision-making positions and a workplace culture that values diverse perspectives. These changes would help drive more innovative, equitable, and sustainable solutions for the industry as a whole.
Can you share any personal experiences or anecdotes that highlight the importance of diversity, equity and inclusion in the mobility space?
One experience that stands out to me occurred during a group project in my graduate studies. We were tasked with developing a mobility solution for a local community that had been experiencing significant transportation challenges. Our team was diverse, including members from different cultural backgrounds and varying fields of expertise.
What advice would you give to young women who are interested in pursuing a career in mobility and/or tech?
For young women interested in pursuing a career in mobility and tech, it’s essential to embrace your passion and seek mentorship to navigate the industry. Continuously build your technical skills and network by attending industry events and joining supportive communities focused on women in tech. Don’t hesitate to voice your ideas, advocate for diversity and inclusion, and stay resilient in the face of challenges. Keep abreast of industry trends, trust in your abilities, and remember that your unique perspective is vital for driving innovation in the mobility sector.
Are there any specific resources, organizations, or networks that have been valuable to you in your professional journey within the mobility/tech industry?
In my professional journey within the mobility and tech industry, several specific resources and organizations have been particularly valuable. The IEEE Windsor Section has provided essential networking opportunities and support for women in engineering. WEtech Alliance has been instrumental in connecting me with local startups and innovative tech initiatives, fostering collaboration and growth. Additionally, attending meetings hosted by CUTRIC (Canadian Urban Transit Research and Innovation Consortium) has deepened my understanding of advancements in urban mobility. Platforms like LinkedIn have also been crucial for networking and finding mentorship opportunities within the industry, helping me connect with professionals and stay updated on trends.
How do you stay up-to-date with the latest industry trends and advancements?
To stay up-to-date with the latest industry trends and advancements in the mobility and tech sectors, I engage in several key practices. I regularly read industry publications and journals, such as Transportation Research, to gain insights into emerging technologies and research. Participating in webinars, conferences, and workshops helps me connect with thought leaders and learn about innovative practices firsthand. Additionally, I leverage professional networks on platforms like LinkedIn to follow relevant companies and experts, which provides me with a steady stream of updates and discussions on current trends. Joining organizations like IEEE and CUTRIC also enables me to access valuable resources, reports, and case studies that keep me informed about advancements in the field.
What is one thing that you wish more people knew about the mobility industry, and why?
One thing I wish more people knew about the mobility industry is the profound impact that innovative transportation solutions have on sustainability and urban development. Many people see mobility solely in terms of convenience and efficiency, but it also plays a crucial role in reducing carbon emissions, enhancing air quality, and promoting social equity. For instance, advancements in electric vehicles, public transit systems, and shared mobility options not only contribute to cleaner environments but also improve accessibility for underserved communities. By understanding this broader perspective, individuals can appreciate the importance of investing in sustainable mobility initiatives, advocating for inclusive policies, and recognizing their role in shaping the future of our cities and communities.
Connect With Foroogh on Social Media
Check out more Spotlights in our Women in Mobility Spotlight series, highlighting members of our Women in Mobility Peer Group, as well as our Women in Tech Spotlight, that highlights women in the Windsor-Essex and Chatham-Kent tech community.